You're about to let strangers email your market in your name
That's a real thing to hand over, and it's reasonable to want to know exactly who's holding it, how they're supervised and what they will and won't do. This page answers that before you ask.
- Does
- Outbound appointment settingBooked, qualified meetings — nothing else
- For
- B2B software and technologyWhere our research and our copy are actually good
- Markets
- United States, United Kingdom, Europe
- Channels
- Email and LinkedInTwo channels, done properly, rather than three done passably
- Hours
- 09:00 – 02:00 IST, Mon–FriYour buyers' morning through evening
Three people, named at kickoff
Not a pooled queue. Three specific humans are assigned to your campaign before it launches, you're introduced to all three by name, and you know which one to go to when something is wrong.
Your SDR
Writes the sequences, works every reply, qualifies against the standard and books the meeting. This is the person whose words land in your prospects' inboxes, and the one who chases a silent prospect so your AE doesn't have to.
Your campaign manager
Owns delivery and reporting, signs off every meeting before it reaches you, and runs the fortnightly call. First escalation when a campaign is drifting — and the person who tells you before you notice.
Your researcher
Builds and verifies the target list, and finds the reason each account should care right now. Clients pay most attention to this role after they've sat through a meeting with the wrong person.
Why we only do this one thing
Most outbound agencies sell a bundle — data, tooling, campaign management, sometimes content and paid on the side. It's a sensible way to grow an agency and a poor way to be good at anything, because every service you add is another thing a client can be disappointed by and another place accountability goes to hide. When a bundled engagement underperforms, nobody can say which part failed.
We sell one outcome, so there's exactly one thing to judge us on. If the meetings aren't good, that's on us and there's nowhere for the conversation to go except the qualification standard we both signed. That's uncomfortable by design.
It also means we say no more than most agencies do. We don't run B2C. We don't sell lists. We don't take a campaign into a market where we think outbound is the wrong lever, because a client who churns at month three having learned nothing costs us more than the retainer was worth.
And we take a limited number of campaigns at a time. Same-day reply handling stops being same-day the moment you overload it, and reply handling is where meetings are actually won or lost. If we're full, we'll tell you when we're not rather than starting you late and calling it onboarding.
Four things we don't negotiate on
You approve before we send
Every target, every message. It's your brand landing in someone's inbox and your reputation attached to it, so the final read is always yours.
No warm-up, no send
We won't compress the domain warm-up to hit a start date. It's the fastest way to burn a campaign, and the damage shows up three weeks after the person who asked for it has moved on.
Opt-outs are permanent
Honoured globally across every campaign we run for you, in every market, whether or not the local law requires it. Nobody who asked us to stop hears from us again.
Bad news arrives early
If a campaign is underperforming, it's in the weekly report with the numbers that show it and our diagnosis attached — not smoothed over until the renewal conversation.
The ratios that decide whether this works
The most common failure in outsourced outbound isn't strategy. It's an under-trained SDR carrying too many accounts, replying to your prospects between two other clients' inboxes, with nobody checking the meetings before they land.
Every experienced buyer of this service has been on the wrong end of that at least once, which is why we publish the limits rather than waiting to be asked. If we ever need to breach them to take your campaign, we'll turn the campaign down instead.
- Per SDR
- Maximum 3 concurrent clientsSo replies stay same-day and copy stays specific
- Onboarding
- 4 weeks before an SDR touches a live campaignShadowing, then supervised, then owning
- Reply SLA
- Same working day, 09:00–02:00 IST
- Sign-off
- Every meeting reviewed by the campaign managerThe person who books it isn't the person who approves it
- Escalation
- Campaign manager, then founderBoth named and reachable from day one
Meet the people who'd run your account
Not a sales rep reading from a deck — twenty minutes with whoever would actually own the campaign.