Qualified sales meetings, on your calendar, or you don't pay for them
We do one thing: book meetings with the software buyers your team can't get to. Every meeting is held to a qualification standard we agree in writing before we start — and replaced free if it misses.
- Service
- Booked, qualified meetingsNothing else — we're not a data vendor or a full-funnel agency
- Coverage
- 09:00 – 02:00 ISTReplies answered inside your buyers' working day
- Launch
- Live campaign in 10 business days
- Standard
- Written, contractual, disputableFails the standard → replaced at no cost
Built for teams selling software into the US, UK and Europe
Three situations bring people to us. If you recognise yours, the rest of this page is worth reading.
Founders still doing their own prospecting
You closed the first twenty accounts personally, and you're the reason they closed. You cannot also build lists, write sequences and chase replies for the next two hundred — and the pipeline goes quiet every time you get busy delivering.
AEs spending half their week not closing
People you hired to run deals are researching accounts and writing first-touch emails instead. Prospecting is the first thing that slips when a quarter gets tight, which is exactly when it matters most.
Teams burned by an in-house SDR hire
Five months to ramp, and then it didn't work — and you still don't know whether the problem was the person, the list, the message or the market. Test the channel properly before you spend another year finding out.
Three things arrive. Nothing else is your problem.
Research, targeting, sending infrastructure, copywriting, deliverability, reply handling — all of that happens on our side. You never buy it as a line item and you never manage it.
A meeting that meets the standard
Right seniority, right company, explicit intent, confirmed attendance. Checked against the written standard before it reaches you — not after you've wasted the half hour.
A brief you can open two minutes before
One page: who they are, what they said, why they agreed to talk, the full thread, and the trigger we used. Your AE walks in already knowing the angle.
A named SDR who answers everything
Not a shared inbox. A specific person on your account, working your buyers' hours, handling positives, objections, referrals and opt-outs the same day.
Five things that break outbound, and what we do instead
You're paying for activity, not outcomes
Retainers billed against sends, dials and "campaign management" — none of which is the thing you actually wanted.
Billed against a meeting standard
Meetings that fail the written standard are replaced free. We can't invoice our way around a bad month.
"Qualified" is never defined
The agency's definition turns out to be "anyone who accepted a calendar invite", and you find out in month two.
Five tests, agreed before kickoff
Seniority, fit, intent, attendance, dispute window. In the contract, not in the pitch deck.
Half the meetings don't show up
Booked looks great on a report. Held is the only number that turns into pipeline.
Confirmation sequence + replacement
Reminders at 48h and 2h, two rebooking attempts, then the meeting is replaced. We report held rate, not booked rate.
An SDR hire takes five months to ramp
And roughly a third leave inside a year, taking the ramp with them.
Live in 10 business days
A trained team, already running campaigns into your market. If it doesn't work you stop, rather than manage someone out.
You can't see what's being said in your name
Copy you never read, sent to people you never approved, from a domain you don't control.
You approve every message
Target list and every line of copy signed off before the first send. Full thread history on every meeting.
What counts as a qualified meeting
Every agency in this category promises qualified appointments. Almost none will write down what that means. Here's ours — and it goes into the agreement, not just onto this page.
| Test | Requirement | Evidence |
|---|---|---|
| Seniority | Head of function or above, agreed with you at kickoff | Written ICP |
| Company fit | Matches the firmographic filters and isn't on your exclusion list | Written ICP |
| Stated intent | Agreed to a call about a specific problem. "Send me information" is not a meeting. | Thread on file |
| Attendance | They show up. Two rebooking attempts on a no-show, then it's replaced. | Your calendar |
| Dispute | Flag it within 5 business days. We review the thread together; if it fails any test it's replaced at no cost. | Reviewed jointly |
Industry standard, and ours
| Industry standard | NexarBPM standard | |
|---|---|---|
| What you buy | A bundle — data, tools, "campaign management" | One outcome: meetings that meet the standard |
| Qualification | Defined loosely, or after the dispute | Five written tests, agreed before kickoff |
| Bad meetings | Argued about, then absorbed by you | Replaced free, on a 5-day dispute window |
| Reporting | Meetings booked | Held rate, accepted rate, by segment |
| Copy approval | "We'll handle it" | You read and approve every message |
| Your domain | Often used directly for cold sending | Never touched — separate warmed domains |
| Team | A pooled queue you share | Named SDR and campaign manager |
From kickoff to first meeting
Four phases, four approval gates. Nothing reaches a prospect that you haven't seen.
Agree the standard
A working session on your ICP, the titles that actually sign, the trigger events worth opening on, and the accounts never to touch. We write it down — it becomes the definition of "qualified" we're held to for the rest of the engagement.
- Written ICP
- Qualification standard
- Exclusion list
Research and target
We identify the accounts and the right people inside them, verify every record by hand, and find the reason each one should care right now. You see the target list before any message exists — strike anything you don't want approached.
- Target list
- Segment split
Write, warm, approve
Sequences written per segment — a platform engineering lead and a VP Finance don't respond to the same argument. Sending domains are warmed in parallel over 3–4 weeks. You read every message before it goes anywhere.
- Every email and message
- Sending schedule
Book, qualify, hand off
Replies handled the same working day. Anything that passes the standard is booked into your calendar with a one-page brief and the thread attached. Weekly reporting from the first send; fortnightly we decide what to change.
- Meeting + brief
- Weekly dashboard
You're letting us email your market in your name
That deserves more than a reassuring sentence. This is what actually protects you.
GDPR & UK GDPR
Legitimate-interest basis documented per campaign, opt-outs honoured immediately and permanently, data subject requests actioned within the statutory window.
CAN-SPAM & CASL
Accurate sender identity, physical address, working unsubscribe in every message. Where market rules conflict, we work to the stricter one.
Global suppression
One suppression list across every campaign we run for you, permanent. Your customers, partners and competitors excluded from day one.
Full audit trail
Every message sent, every reply, every opt-out, retained and exportable. If a prospect complains to you, you can see exactly what happened.
Approval gates
Target list and every line of copy approved by you before the first send. Nothing goes out in your name that you haven't read.
Twenty minutes, and an honest answer
Bring your ICP and whatever outbound you're running now. We'll tell you what we think is broken, what a realistic meeting range looks like for your market, and whether we're the right team for it — including when the answer is no.