One deliverable: a meeting worth your AE's half hour
We don't sell data, tooling or "campaign management". Those are things we do so that a meeting can happen — you never buy them separately and you never manage them. What you buy is a booked, qualified, briefed conversation with someone who can sign.
- 01
- Seniority
- 02
- Company fit
- 03
- Stated intent
- 04
- Attendance
- 05
- Dispute window
The five tests, in full
Agreed at kickoff, written into the agreement, and applied before a meeting reaches your calendar rather than argued about after.
Seniority
A floor we set together — typically Head of function or above, sometimes a named individual contributor where they own the budget. If the person we book can't influence the decision, the meeting fails this test regardless of how interested they sounded.
- Written ICP
- Verified title at time of booking
Company fit
The account matches the firmographic filters in the ICP — size, geography, stage, sector, and any technographic signal you care about — and is not on the exclusion list you gave us at kickoff. Existing customers, live opportunities, partners and competitors are suppressed from day one.
- Written ICP
- Suppression list
Stated intent
The prospect agreed to a call about a specific problem, in their own words, in a thread you can read. "Send me some information", "circle back next quarter" and "sure, why not" are not meetings and we don't book them. This is the test most agencies quietly skip.
- Full thread history
- Attached to the invite
Attendance
They show up. Confirmation goes out at 48 hours and 2 hours before, and we chase a silent prospect ourselves rather than leaving your AE guessing. A no-show gets two rebooking attempts; after that the meeting is replaced.
- Your calendar
- Held rate in weekly report
Dispute window
You have 5 business days to flag a meeting. We read the thread together on the fortnightly call. If it failed any test above, it's replaced at no cost — no argument, no partial credit. If it passed, we'll say so and show you why.
- Joint review
- Replacement logged
Eight checks before a meeting reaches your calendar
Run by the SDR who booked it and signed off by the campaign manager. A meeting that fails any of these doesn't get sent to you — it gets fixed or dropped.
Title verified today
Re-checked at booking, not at list build. People change jobs between the first touch and the reply.
Account still in scope
Re-screened against the exclusion and suppression lists in case your team opened it in the meantime.
Intent is explicit in writing
A specific problem named by the prospect, not inferred from politeness.
Right person, or the right escalation
If they're not the decision maker, we get the referral before booking rather than after.
Timezone and duration confirmed
Sounds trivial. Causes more no-shows than any other single factor.
Brief written and attached
One page, in the invite, before it's sent — not promised and delivered later.
Confirmation sequence armed
48h and 2h reminders scheduled at booking, with a live reply path if they need to move it.
Campaign manager sign-off
A second pair of eyes on every meeting before it lands. The SDR who booked it isn't the one who approves it.
What actually lands in your calendar
- Invite
- Calendar invite with both sides confirmedVideo link, correct timezone, agreed duration
- Brief
- One page on the accountWhat they do, who the person is, what they said, why now
- Thread
- Full message historyEvery touch and every reply, so you can match their language
- Trigger
- The reason we opened onFunding, hire, launch, stack change — whatever earned the reply
- CRM
- Pushed to your CRM if you want it thereContact, account, activity and source fields
No-show policy
Confirmed at 48h and 2h. If they miss it, we chase — not you. Two rebooking attempts, then the meeting is replaced at no cost. We report held rate as the headline number, because booked meetings that don't happen are a reporting trick, not a result.
What we don't do
- We don't close. First meetings only. Discovery, demo and negotiation stay with your team.
- We don't sell to consumers. B2B software and technology buyers — that's where our research and our copy are actually good.
- We don't sell you a list. If you want raw data, buy it from a data vendor; you'll pay less and we'd only be reselling.
- We don't take campaigns we expect to fail. If your ICP is 300 companies worldwide, outbound isn't the lever and we'll say so on the call.
Where this works, and where it doesn't
| Factor | Poor fit | Strong fit |
|---|---|---|
| Reachable accounts | Under 500 worldwide | 2,000+ matching a defined ICP |
| Contract value | Under $5,000 a year | $8,000+ — outbound has to pay for itself |
| Sales capacity | Nobody free to take a call for three weeks | An AE who can take discovery within a week |
| Positioning | Still deciding who the product is for | A segment you've closed in before |
| Timeline | Needs meetings this week | Can wait 3–6 weeks for the first ones |
Two of these on the left is workable and we'll say how. All five and we'll tell you to fix positioning before you spend anything on outbound — ours or anyone's.
Get a realistic meeting range for your market
Twenty minutes. Bring your ICP and your average contract value; we'll tell you what to expect and whether it's worth doing at all.